By: Amy de la Force

Video performance

Top tips on how to improve your
video performance

Video performance is a subject that’s gained traction in recent years, mostly with a focus on analytics. However, in this blog post, we don’t just want to cover reporting – we want to deep-dive into how to improve video performance, start to finish. According to HubSpot, 85% of businesses are using video for marketing in 2020, so it’s timely to revisit end-to-end video performance and how to do it well – specifically for YouTube and Google search.