In: Blog

Dr. Masarat Jilani

What 3 months in a Performance Agency has taught me as a Junior Doctor

Three months ago, I took the plunge and started working at performance.io as an SEO copywriter. But why would a Junior Doctor want to branch out into healthcare marketing? It all came from a worrying trend I was noticing, where patients would come in and say: “I know I shouldn’t have…but I Googled my symptoms”. This would then unleash confusion and even admissions of dangerous behaviour based on risky advice. From applying bleach to the genital area, to avoiding crucial medication based on Whatsapp rumours, questionable health information on the internet can ruin lives. At the same time, the internet is full evidence-based information and expert advice from professionals. Yet, so many patients fail to access this, partially because the top ranking pages on Google do not rank based on reliability,...

Video performance

Top tips on how to improve your
video performance

Video performance is a subject that’s gained traction in recent years, mostly with a focus on analytics. However, in this blog post, we don’t just want to cover reporting – we want to deep-dive into how to improve video performance, start to finish. According to HubSpot, 85% of businesses are using video for marketing in 2020, so it’s timely to revisit end-to-end video performance and how to do it well – specifically for YouTube and Google search.