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Why today’s pharmaceutical marketing needs to change
October 23, 2018

I want to use this first performance.io (PIO) blog to reflect on pharmaceutical marketing, to convey my excitement about the opportunities that exist for pharma, but also to share my frustrations of what I see happening as pharma fumbles with the bra strap of digital and direct to consumer engagement. Granted, it’s n=1, but at PIO we get to see behind the curtain of a number of the world’s leading pharma companies, and work with a range of progressive consumer brands, so we are well placed to see what is happening, and maybe more importantly what isn’t.

Let’s start by throwing in a grenade or two and reflect on ‘direct to consumer’. I’ve worked in big and small pharma across a range of commercial sectors including sales,…

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