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Empowering Women in Tech: Perspectives from Christina & Madeline in our US team

March 28, 2024

This week we have spoken to Christina Marrone, our Vice President of Client Relations for North America, and Madeline Sim, our Senior Group Account Supervisor, both based in our US office. Christina brings invaluable expertise and leadership to our team, sharing her experiences of navigating the tech landscape as a woman and offering powerful tips for success. Madeline, with her extensive knowledge and dedication in the digital marketing industry, has carved out a prominent role for herself, offering invaluable advice for aspiring women as well.

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Propels Global Reach, Sets Sail in Japan

February 29, 2024

Propels Global Reach, Sets Sail in Japan In response to global demand and a number of major global client wins, the leading specialist SEO and performance marketing agency in pharma and healthcare, performance.io, proudly announces the expansion of its operations into Japan. In the rapidly evolving online healthcare landscape, SEO increasingly plays a critical role

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Is AI really the magical pill for content creation in healthcare?

September 22, 2023

Looking back at AI over the last 10 months… As with all major technology developments, it can take time to understand the true impact, and genuine consequences, of new software. Over the last 10 months, we at performance-io have been keeping a keen eye on the advancements made to AI technology and their impact in

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How SEO is Changing the Game for Pharma

August 2, 2023

You might have clicked on this article thinking “what in the world is SEO?”. If so, you won’t be the only one. However, if you work in Pharma or healthcare and you’re not thinking about how search engines can help your brand, you’re missing out big time. Put simply, SEO – short for search engine

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The prescription for getting healthcare SEO right

March 10, 2023

The basic principles of search engine optimisation (SEO) can be applied to any vertical and still achieve incremental growth. Well, not exactly and it depends. Better still vertical SEO is important if you want to understand the sector and online playing field. What is vertical SEO? Wikipedia states that “A vertical search engine is distinct

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What did we learn in 2022? A look at SEO trends

March 10, 2023

In 2022, we saw a lot of shake up in the SEO industry with changes to Google ranking algorithms and SEO tool updates. In this blog we take a quick look at some of our learnings and relevant SEO trends from 2022. 1. The use of artificial intelligence (AI) in SEO content The SEO community

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