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Is AI really the magical pill for content creation in healthcare?

September 22, 2023

Looking back at AI over the last 10 months… As with all major technology developments, it can take time to understand the true impact, and genuine consequences, of new software. Over the last 10 months, we at performance-io have been keeping a keen eye on the advancements made to AI technology and their impact in

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How SEO is Changing the Game for Pharma

August 2, 2023

You might have clicked on this article thinking “what in the world is SEO?”. If so, you won’t be the only one. However, if you work in Pharma or healthcare and you’re not thinking about how search engines can help your brand, you’re missing out big time. Put simply, SEO – short for search engine

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The prescription for getting healthcare SEO right

March 10, 2023

The basic principles of search engine optimisation (SEO) can be applied to any vertical and still achieve incremental growth. Well, not exactly and it depends. Better still vertical SEO is important if you want to understand the sector and online playing field. What is vertical SEO? Wikipedia states that “A vertical search engine is distinct

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What did we learn in 2022? A look at SEO trends

March 10, 2023

In 2022, we saw a lot of shake up in the SEO industry with changes to Google ranking algorithms and SEO tool updates. In this blog we take a quick look at some of our learnings and relevant SEO trends from 2022. 1. The use of artificial intelligence (AI) in SEO content The SEO community

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To snippet or not to snippet?

April 1, 2021

There’s been a lot of agency chatter this week after recent statistics from Similarweb claimed that 0-click searches are on the rise. The latest stat shared, between January and December 2020, claims that as many as 65% of searches resulted in a user not clicking through to the originator website. Naturally, everyone has an opinion;

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What 3 months in a Performance Agency has taught me as a Junior Doctor

January 15, 2021

Three months ago, I took the plunge and started working at as an SEO copywriter. But why would a Junior Doctor want to branch out into healthcare marketing? It all came from a worrying trend I was noticing, where patients would come in and say: “I know I shouldn’t have…but I Googled my symptoms”.

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