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All Things OnlinePerformance Marketing

The prescription for getting healthcare SEO right

March 10, 2023

The basic principles of search engine optimisation (SEO) can be applied to any vertical and still achieve incremental growth. Well, not exactly and it depends. Better still vertical SEO is important if you want to understand the sector and online playing field. What is vertical SEO? Wikipedia states that “A vertical search engine is distinct

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What did we learn in 2022? A look at SEO trends

March 10, 2023

In 2022, we saw a lot of shake up in the SEO industry with changes to Google ranking algorithms and SEO tool updates. In this blog we take a quick look at some of our learnings and relevant SEO trends from 2022. 1. The use of artificial intelligence (AI) in SEO content The SEO community

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To snippet or not to snippet?

April 1, 2021

There’s been a lot of agency chatter this week after recent statistics from Similarweb claimed that 0-click searches are on the rise. The latest stat shared, between January and December 2020, claims that as many as 65% of searches resulted in a user not clicking through to the originator website. Naturally, everyone has an opinion;

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What 3 months in a Performance Agency has taught me as a Junior Doctor

January 15, 2021

Three months ago, I took the plunge and started working at as an SEO copywriter. But why would a Junior Doctor want to branch out into healthcare marketing? It all came from a worrying trend I was noticing, where patients would come in and say: “I know I shouldn’t have…but I Googled my symptoms”.

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Top tips on how to improve your video performance

May 28, 2020

Video performance is a subject that’s gained traction in recent years, mostly with a focus on analytics. However, in this blog post, we don’t just want to cover reporting – we want to deep-dive into how to improve video performance, start to finish. According to HubSpot, 85% of businesses are using video for marketing in 2020, so it’s timely to revisit end-to-end video performance and how to do it well – specifically for YouTube and Google search.

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Bringing performance marketing into pharma

March 25, 2020

Where does nearly every single one of your audiences go when they need information? They Google it. As Matt Lowe, CEO of, the industry’s first specialist online performance agency, notes, “this is a universal behaviour for all of your audiences – healthcare professionals, pharmacists, carers, nurses, patients, and payers”. But Lowe says that for most organisations, their performance and search engine optimisation (SEO) marketing strategy is a “barren desert”. Before we launched, I hadn’t come across one company in any market that had a congruent, well thought-out, SEO strategy.”

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