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Performance Marketing

To snippet or not to snippet?

April 1, 2021

There’s been a lot of agency chatter this week after recent statistics from Similarweb claimed that 0-click searches are on the rise. The latest stat shared, between January and December 2020, claims that as many as 65% of searches resulted in a user not clicking through to the originator website. Naturally, everyone has an opinion; [...]

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What 3 months in a Performance Agency has taught me as a Junior Doctor

January 15, 2021

Three months ago, I took the plunge and started working at performance.io as an SEO copywriter. But why would a Junior Doctor want to branch out into healthcare marketing? It all came from a worrying trend I was noticing, where patients would come in and say: “I know I shouldn’t have…but I Googled my symptoms”. […]

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