Looking back at AI over the last 10 months… As with all major technology developments, it can take time to understand the true impact, and genuine consequences, of new software. Over the last 10 months, we at performance-io have been keeping a keen eye on the advancements made to AI technology and their impact in
You might have clicked on this article thinking “what in the world is SEO?”. If so, you won’t be the only one. However, if you work in Pharma or healthcare and you’re not thinking about how search engines can help your brand, you’re missing out big time. Put simply, SEO – short for search engine
The basic principles of search engine optimisation (SEO) can be applied to any vertical and still achieve incremental growth. Well, not exactly and it depends. Better still vertical SEO is important if you want to understand the sector and online playing field. What is vertical SEO? Wikipedia states that “A vertical search engine is distinct
In 2022, we saw a lot of shake up in the SEO industry with changes to Google ranking algorithms and SEO tool updates. In this blog we take a quick look at some of our learnings and relevant SEO trends from 2022. 1. The use of artificial intelligence (AI) in SEO content The SEO community
There’s been a lot of agency chatter this week after recent statistics from Similarweb claimed that 0-click searches are on the rise. The latest stat shared, between January and December 2020, claims that as many as 65% of searches resulted in a user not clicking through to the originator website. Naturally, everyone has an opinion;
Three months ago, I took the plunge and started working at performance.io as an SEO copywriter. But why would a Junior Doctor want to branch out into healthcare marketing? It all came from a worrying trend I was noticing, where patients would come in and say: “I know I shouldn’t have…but I Googled my symptoms”.
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