Performance Lead / SEO Lead

Bangalore, India Kolkata, India|SEO|Full-time, hybrid working or remote | Permanent

The opportunity

We are looking for a talented Performance Lead / SEO Lead to join the performance.io team.

This role will involve you working closely with the General SEO and Performance team to analyse the website and user behaviours on a periodic basis and to identify gaps in the current website engagement and goals. Identifying the key pain points for a client and coordinating with the implementation team for the next steps would be the scope of this role.

A bit more about performance.io

performance.io is a fast-growing agency specialising in healthcare where we are rapidly transforming the pharma landscape, giving you the platform to make a real impact on people’s lives. With the industry’s number one online performance benchmarking solution and its proprietary SEO and SEO content solutions, performance.io is ensuring its clients (15 of the top 20 pharma) win the organic search landscape and page one real estate on Google. We are a young, energetic and diverse team with offices across London, NYC, India and the Netherlands, where across the board, we also place emphasis on the importance of enjoying social activity outside of work – we work hard and play hard. We are looking for the brightest talents to be part of the story and help drive our ambition to redefine global online performance in healthcare.

What will you be doing?

Conducting and reviewing behavioural audits and analysis conducted by other analysts on the digital accounts regularly.
Analysing Website/SEO Performance/ Campaign/Ads engagement and user flow.
Strategising, auditing, implementing or tracking goal conversion structure in a site and following up with modifications that need to be made on the same.
Coordinating with the SEO lead/ Account Lead to drive the SEO Programme successfully
Monitoring website traffic and SERP behaviours and developing strategies around getting the maximum relevant traffic to the site.
Evaluating KPIs and growth plans for the clients based on their requirements.
Reviewing/Conducting robust market research, landscape analysis and competitor gap analysis.
Checking SEO sanity of audit reports prepared by the team.
Conducting training sessions and developing SOPs with the Team Manager, for better coordination.

What experience do you need?

Must have an attitude to hustle and a keen eye for detail.
Bachelor/Master’s degree in marketing or relevant field.
Proven 6 years of experience as an SEO Analyst, Performance analyst or Team Lead in an SEO process.
Must have advanced experience with Google Analytics and advanced use of Google tag Manager to track and set up performance KPIs.
Professional certification in Advanced Content and Social Tactics, Search Engine Optimisation (SEO) is a plus.
HTML and JavaScript experience to understand SEO is an added advantage.
Excellent written, verbal, and analytical skills.
Experience in using industry tools is a must (such as SEMRush, MOZ, AWR, AHREFs etc.).
Experience handling and reporting through Google Data Studio, Google Analytics and Search console.
Great interpersonal skills and ability to follow specifications.
Ability to work under pressure and prioritise tasks.

Benefits and other details

Full-time position:
45 hours per week

Location:
Kolkata / Bangalore, India

Benefits:

Paid leave and national holidays
Flexible leave policy
Discretionary bonus scheme
Yearly appraisal plan based on joining date
Rewards & recognition for performance
Flexible working – hybrid model combining office days and working from home
Scope to travel From Bangalore to Kolkata and vice versa
Provision of workstations

Half-day leave for social and cultural events as applicable as a gift
Employee Provident Fund (EPF) and health insurance (following completion of probationary period)
Possibility of travel within the country as well as visiting the UK
Company events
To work with the lovely performance.io bunch
Casual dress
Welcome pack

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Let's redefine SEO & performance in healthcare

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