

Matt
FOUNDER & CEO


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Matt
FOUNDER & CEO
What gets you out of bed in the morning: Those that know me, know that I love what I do, so I’m always pretty pumped to get up and start a new day. As an entrepreneur setting out to ‘redefine performance in healthcare’, I love the challenge that being the disruptor in this space poses. If we get it right, we’ll save and improve lives and I don’t need much more motivation than that.
What 3 words best describe you: Passionate, gregarious and fun.
I’m proudest of… Kids aside, what we are doing here at performance.io and the team. The journey has been pretty full on, with a lot of people I admired and respected saying it couldn’t or shouldn’t be done. We did it anyway and as the first to launch in this space, we are laying down tracks as we go, learning loads, having fun and driving superb results for our clients… It’s a blast.
What’s your favourite part of your role? Crafting a positive environment for the team to thrive and then watching with awe as they exceed my expectations, time and time again.
What attracted you to performance.io? Launching a global first and smashing the status quo in pharma, which our results against agencies I respect a lot, demonstrate that we are doing. That and the Founder is someone I back.
Ross
ASSOCIATE DIRECTOR


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Ross
ASSOCIATE DIRECTOR
What gets you out of bed in the morning: A really early alarm clock. That’s what I get for living in the middle of nowhere. But, also I love coming in and spending time working with the rest of the team to build a pioneering proposition.
What 3 words best describe you: Passionate, talkative, driven.
I’m proudest of… Being highly commended for Young Achiever in Healthcare comms, after creating a unique agency role. I learnt so much in the process and it is a role that I continue to shape to this day.
What’s your favourite part of your role? I love being able to spend time helping clients to re-define how they consider online performance. A successful client relationship for me is for our team to be considered part of the extended client team, and it is something I strive for with every account.
What attracted you to performance.io? The opportunity to be part of a truly different agency proposition, and working with an exciting and diverse team. Matt has been a mentor of mine for the last six years, and the opportunity to continue to work closely together was too good to turn down.
Abi
EXECUTIVE ASSISTANT TO CEO


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Abi
EXECUTIVE ASSISTANT TO CEO
What gets you out of bed in the morning: Insomnia (and usually at 3am)!
What 3 words best describe you: All Or Nothing.
I’m proudest of… My children, who have grown into truly beautiful young people.
What’s your favourite part of your role? Never quite knowing what the day will bring. Trying to manage Matt Lowe is a challenge, and you’ve got to love a challenge.
What attracted you to performance.io? Having the confidence that this was going to be a very exciting journey, with a great team and a top class offering.
Amy
EXECUTIVE CREATIVE DIRECTOR


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Amy
EXECUTIVE CREATIVE DIRECTOR
What gets you out of bed in the morning: Twitter’s #5amwritersclub (or a hungry child).
What 3 words best describe you: Creative. Strategic. Maverick.
I’m proudest of… My son, my fiction writing, and my borderline-obsessive collection of Posca pens…
What’s your favourite part of your role? Solving business problems and delivering creative excellence – and results.
What attracted you to performance.io? Matt’s leadership. But what makes me stay is team PIO. 🖤
Hanna
SENIOR CONTENT SPECIALIST


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Hanna
SENIOR CONTENT SPECIALIST
What gets you out of bed in the morning: I’m not a morning person by any means, but the thought of seeing the PIO bunch and doing what we love convinces me every time. Also, delicious office breakfasts and random edible treats are a big motivation.
What 3 words best describe you: Pink-loving, dedicated, plant-based.
I’m proudest of… Some of my fairytale-like photographs, completing my Master thesis research (even though statistics was never my thing), graduating with cum laude as well as shaping an exceptional product around data-driven content, which is rare to be found elsewhere.
What’s your favourite part of your role? Enabling companies to produce user-centric content that their audience actually wants to read, and that in turn reaps loads of traffic and conversions. I find it fascinating to get an in-depth insight into people’s search behaviours and trend developments.
What attracted you to performance.io? Having the opportunity to help create an amazing product from the very start, of which I am convinced offers real value to our clients and patients alike. On top of that performance.io provides my ideal working environment, combining fast-paced agency life with lovely people and flexible working in stylish spaces.
Diana
Digital Account Manager


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Diana
DIGITAL ACCOUNT MANAGER
What gets you out of bed in the morning: The unpredictable excitement of each day ahead – whether that’s spent with the PIO team or heading on an adventure of my own.
What 3 words best describe you: Talkative, joyful, loud.
I’m proudest of… Teaching myself three foreign languages and maintaining them, bringing me to a total of six languages!
What’s your favourite part of your role? The ability to work across both content and accounts teams, helping to bring projects to life from very preliminary stages onwards.
What attracted you to performance.io? The one-of-a-kind work that this agency has been involved in and the intrigue of being part of a team proving that they are making a difference through performance marketing.
Dr. Masarat Jilani
SEO copywriter
What gets you out of bed in the morning: The desire to try and make a difference to at least one patient’s life every single day.
What 3 words best describe you: Analytical, empathetic, truth-seeker
I’m proudest of… My family supporting me through all of life’s challenges. My mum inspires me with her resilience and drive; my dad with his amazing sense of humour and my brother who is a real truth-seeker! They keep me going through all challenges.
Dr. Masarat Jilani
SEO copywriter


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