MEET THE SENIOR TEAM

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Matt

FOUNDER & CEO

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Matt

FOUNDER & CEO

What gets you out of bed in the morning: Those that know me, know that I love what I do, so I’m always pretty pumped to get up and start a new day. As an entrepreneur setting out to ‘redefine performance in healthcare’, I love the challenge that being the disruptor in this space poses. If we get it right, we’ll save and improve lives and I don’t need much more motivation than that.

What 3 words best describe you: Passionate, gregarious and fun.

I’m proudest of… Kids aside, what we are doing here at performance.io and the team. The journey has been pretty full on, with a lot of people I admired and respected saying it couldn’t or shouldn’t be done. We did it anyway and as the first to launch in this space, we are laying down tracks as we go, learning loads, having fun and driving superb results for our clients… It’s a blast.

What’s your favourite part of your role? Crafting a positive environment for the team to thrive and then watching with awe as they exceed my expectations, time and time again. 

What attracted you to performance.io? Launching a global first and smashing the status quo in pharma, which our results against agencies I respect a lot, demonstrate that we are doing. That and the Founder is someone I back. 

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Barrie

NON-EXECUTIVE CHAIRMAN

What gets you out of bed in the morning: Two dogs, two kids and a drive to create new things with amazing people.

What 3 words best describe you: Curious, energetic, positive.

I’m proudest of… My family, friends and business partners.

What’s your favourite part of your role? Working with people with the ambition to change the world.

What attracted you to performance.io? The team’s ambition, vision and capability to make a positive difference.

Barrie

NON-EXECUTIVE CHAIRMAN

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Ross

ASSOCIATE DIRECTOR

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Ross

ASSOCIATE DIRECTOR

What gets you out of bed in the morning: A really early alarm clock. That’s what I get for living in the middle of nowhere. But, also I love coming in and spending time working with the rest of the team to build a pioneering proposition.

What 3 words best describe you: Passionate, talkative, driven.

I’m proudest of… Being highly commended for Young Achiever in Healthcare comms, after creating a unique agency role. I learnt so much in the process and it is a role that I continue to shape to this day.

What’s your favourite part of your role? I love being able to spend time helping clients to re-define how they consider online performance. A successful client relationship for me is for our team to be considered part of the extended client team, and it is something I strive for with every account. 

What attracted you to performance.io? The opportunity to be part of a truly different agency proposition, and working with an exciting and diverse team. Matt has been a mentor of mine for the last six years, and the opportunity to continue to work closely together was too good to turn down. 

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Katia

HEAD OF PRODUCT

What gets you out of bed in the morning: I mostly wake up to my happy smiley children. Sometimes wayyy too early but you’d expect nothing less from 3 tiny humans. They always wake up happy and I admire that and try to do the same. I do love mornings. Before things get too chaotic with the morning routine, I sit down and have my Cacao / Cayenne pepper concoction (Yum!) whilst the kids chill with their toys and I contemplate my day. Every new day is a new adventure, a new opportunity to grow and build experiences. Also, seeing my lovely team, and doing what we love makes me look forward to weekdays. I’ve become a morning person, not out of choice 🙂

What 3 words best describe you: Health-conscious, positive, energetic.

I’m proudest of… Rafael, my 5 year old and my baby boy / girl twins Gabriela & Leandro. They are such amazing little people, I’m very proud of them! I’m also so proud of our work and the growing PIO team. I’ve been here from day one as we started the company and it’s been such a journey as we grow our happy client base, deliver fantastic results, and build our team. We rock!

What’s your favourite part of your role? So cheesy, but everything! I love the people I work with, I love building and developing new products and solutions to improve our offering and I really enjoy working closely with clients and our relevant cross functional / cross country teams to move projects forward.

What attracted you to performance.io? Our people, our product and the endless opportunities of building something truly extraordinary that will help so many people. We also have such a great culture, we are flexible, work hard, play hard and it really is a wonderful place to work.

Katia

HEAD OF PRODUCT

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Abi

EXECUTIVE ASSISTANT TO CEO

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Abi

EXECUTIVE ASSISTANT TO CEO

What gets you out of bed in the morning: Insomnia (and usually at 3am)!

What 3 words best describe you: All Or Nothing.

I’m proudest of… My children, who have grown into truly beautiful young people.

What’s your favourite part of your role? Never quite knowing what the day will bring. Trying to manage Matt Lowe is a challenge, and you’ve got to love a challenge.

What attracted you to performance.io? Having the confidence that this was going to be a very exciting journey, with a great team and a top class offering. 

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Siobhan

HEAD OF SEO

What gets you out of bed in the morning: Strong coffee and a hungry cat.

What 3 words best describe you: melophile, straight-talking, determined

I’m proudest of… Relocating from York, starting my career in London and working with some of the UK’s largest global brands.

What’s your favourite part of your role? I love the constant evolution of search and the way in which it reflects changes in user behaviour and the emergence of modern trends. In the just shy of 10 years I’ve been doing SEO the modern day tactics have changed dramatically, thanks Google for always keeping us on our toes.

What attracted you to performance.io? The vision and passion from Matt and the rest of the PIO team. I’ve worked in three previous agencies and having done a stint client side I wanted something different, so the opportunity to join an enthusiastic team and help build something from the ground up was super exciting.

Siobhan

Head of SEO

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Amy

EXECUTIVE CREATIVE DIRECTOR

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Amy

EXECUTIVE CREATIVE DIRECTOR

What gets you out of bed in the morning: Twitter’s #5amwritersclub (or a hungry child).

What 3 words best describe you: Creative. Strategic. Maverick.

I’m proudest of… My son, my fiction writing, and my borderline-obsessive collection of Posca pens… 

What’s your favourite part of your role? Solving business problems and delivering creative excellence – and results. 

What attracted you to performance.io? Matt’s leadership. But what makes me stay is team PIO. 🖤

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Debdut

HEAD OF TECHNICAL

What gets you out of bed in the morning: I am not a morning person, but I love to do a bit of exercise. I also enjoy catching up on the news and reading blogs with a cup of coffee.

What 3 words best describe you: SEO enthusiast, cricket lover and movie watcher.

I’m proudest of… My technical skills, passion and dedication.

What’s your favourite part of your role? Creating technical SEO strategies for both pharma and consumer clients. I love wrestling with Googlebot, building quick win strategies and thrive on challenges to drive high ROI. 

What attracted you to performance.io? Having the opportunity to work in both the pharma and consumer industry, providing organic digital marketing across both sectors. I joined Matt as his first employee at his previous agency and enjoy working alongside him and the other great people across the business. Performance.io encourages and supports employees to have a good work life balance.

Debdut

HEAD OF TECHNICAL

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Hanna

SENIOR CONTENT SPECIALIST

Hanna Archibald (Hanna Wiesner)

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Hanna

SENIOR CONTENT SPECIALIST

What gets you out of bed in the morning: I’m not a morning person by any means, but the thought of seeing the PIO bunch and doing what we love convinces me every time. Also, delicious office breakfasts and random edible treats are a big motivation.

What 3 words best describe you: Pink-loving, dedicated, plant-based.

I’m proudest of… Some of my fairytale-like photographs, completing my Master thesis research (even though statistics was never my thing), graduating with cum laude as well as shaping an exceptional product around data-driven content, which is rare to be found elsewhere.

What’s your favourite part of your role? Enabling companies to produce user-centric content that their audience actually wants to read, and that in turn reaps loads of traffic and conversions. I find it fascinating to get an in-depth insight into people’s search behaviours and trend developments.

What attracted you to performance.io? Having the opportunity to help create an amazing product from the very start, of which I am convinced offers real value to our clients and patients alike. On top of that performance.io provides my ideal working environment, combining fast-paced agency life with lovely people and flexible working in stylish spaces.

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Belinda

VIDEO CONTENT SPECIALIST

What gets you out of bed in the morning: My alarm clock and catching the tube before rush hour, but also knowing that it’s a new day and I get to see the PIO team.

What 3 words best describe you: Easy-going, friendly and proactive.

I’m proudest of… My YouTube channels, one of which I started when I was 16 and I managed to reach millions of views and 3,000+ subscribers. My other channel started in 2016 and it’s been growing ever since! I love collaborating with brands and talking about their products on camera.

What’s your favourite part of your role? Learning about something new every day – whether that is keyword research or building content templates, I know I am going to learn about something I never knew before.

What attracted you to performance.io? Besides offering amazing services to our clients – flexible working, stylish offices and the fact that we are a close-knit team and we genuinely care about each other. 

Belinda

VIDEO CONTENT SPECIALIST

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Diana

Digital Account Manager

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Diana

DIGITAL ACCOUNT MANAGER

What gets you out of bed in the morning: The unpredictable excitement of each day ahead – whether that’s spent with the PIO team or heading on an adventure of my own.

What 3 words best describe you: Talkative, joyful, loud.

I’m proudest of… Teaching myself three foreign languages and maintaining them, bringing me to a total of six languages!

What’s your favourite part of your role? The ability to work across both content and accounts teams, helping to bring projects to life from very preliminary stages onwards.

What attracted you to performance.io? The one-of-a-kind work that this agency has been involved in and the intrigue of being part of a team proving that they are making a difference through performance marketing. 

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Nina

DIGITAL ACCOUNT MANAGER

What gets you out of bed in the morning: Besides my alarm clock, breakfast! I enjoy an early morning and taking my time to set my mind right for the day.

What 3 words best describe you: Hard-working, positive, talkative.

I’m proudest of… Moving to London alone at the age of 21 not knowing what was in store for the future. Five years later with a business degree in hand, valuable work experience and the privilege to have met some amazing people, I can say with confidence that this was the best decision I have ever made.

What’s your favourite part of your role? It’s dynamic and challenging in the best way possible! Being able to oversee various projects and be in constant communication with our clients, content and technical team makes every day incredibly exciting.

What attracted you to performance.io? This agency is a true example that one size does not fit every mould. I was very drawn to the optimistic leadership of this company and of course the excellent team at PIO.

Nina

Project Coordinator

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Danny

DATA EXPERT

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Danny

DATA EXPERT

What gets you out of bed in the morning: Either an early tee off time, a shouting child, or a train I need to catch.

What 3 words best describe you: Inventive, productive, affable.

I’m proudest of… Completing two marathons, bringing up two small children (then taking them Interrailing with my wife), landscaping a garden with no prior knowledge, opening a lively coworking space in my village.

What’s your favourite part of your role? Seeing that lightbulb moment when a seemingly small piece of data triggers someone’s imagination. There’s a whole world of difference between just giving someone insights, and actually using information to inspire them to make big changes.

What attracted you to performance.io? An overriding sense of optimism. The default attitude is to look for reasons to do something, rather than reasons not to.

Dr. Masarat Jilani

SEO copywriter

What gets you out of bed in the morning: The desire to try and make a difference to at least one patient’s life every single day.

What 3 words best describe you: Analytical, empathetic, truth-seeker

I’m proudest of… My family supporting me through all of life’s challenges. My mum inspires me with her resilience and drive; my dad with his amazing sense of humour and my brother who is a real truth-seeker! They keep me going through all challenges.

Dr. Masarat Jilani

SEO copywriter

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Marielle

Digital & Data Account Manager

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Marielle

Digital & Data Account Manager

What gets you out of bed in the morning: A new day to learn and improve myself and get closer to my goals. Also the singing birds and waking light of my alarm clock really help 😉

What 3 words best describe you: Happy, adventurous and caring

I’m proudest of… My three sisters who are all such amazing women and I really love our strong bond and how we support each other. And as for myself I am proud of moving to London by myself and travelling solo through Australia for 5 months and through Asia for 3 months. There is still so much more on my bucket list, but this is a good start. 🙂

What’s your favourite part of your role? I love being able to support businesses in achieving more success and see them grow and improve, as well as being part of our internal development and working together with different teams to offer the best service and products.

What attracted you to performance.io? Working together with an inspiring team with a clear mission. I like that PIO is growing every day and working incredibly hard to help clients increase their performance. It is exciting that we are the only agency operating in the industry and that there is so much knowledge across all digital fields.

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