Founder & CEO
Tell us something about yourself Founder and Chief Executive at performance-io, family man and avid snowboarder
Tell us about your professional background For nearly 20 years I have been at the forefront of Industry firsts, always challenging the status quo. Having spent over a decade in Pharma, working across a range of commercial sectors, I won UK Digital Innovator of the year in 2011. Moving on to head up Digital operations at a mid-sized network agency globally, in 2015 I launched the industry’s first specialist SEO agency, Search Unlimited, before founding performance-io in 2017
Why PIO A drive to bring healthcare solutions to as broad an audience as possible through new technologies
What do you like to do outside of work / what are your hobbies? I am passionate about mental wellness and in my spare time, I am proud to sit on the Board of the PeaceLove Foundation. I am also Co-Founder at Artmatr, a company developing technologies that sit at the nexus of art, engineering and robotics, so in short, I don’t have a lot of downtime, but when my diaries allows I find my headspace snowboarding in the mountain backcountry.
Executive Assistant to CEO
Tell us something about yourself First and foremost a proud mother of two strong and confident grown-up children
Tell us about your professional background I worked as a PA to the Directors of a Healthcare Communications agency, of which one of the Directors was Matt Lowe, before joining performance io in 2017 as part of the founding team.
Why PIO I was never in any doubt that performance io was going to be anything other than a huge success. I am proud to be part of this great team, who are all passionate about their roles, highly skilled, and prepared to be a little disruptive when needed.
What do you like to do outside of work / what are your hobbies? I would love to say some kind of sporting activity, but realistically enjoying long lazy lunches and a bottle of something lovely with family/friends.
Non Executive Director
Tell us something about yourself I’m a Geordie, now living in Richmond, Surrey, married to Cherry, who is also a successful entrepreneur. We have 4 children
Tell us about your professional background After working in a shoe shop for three years while I was a student, I joined the pharmaceutical industry as a sales rep. The last job I had before setting up STEM, was running the Specialist Care Business for AZ in the UK. I set up STEM in 2007 and sold it in 2016. I am now an investor in numerous specialised digital/technology based pharma service companies – I love it.
Why PIO Matt had achieved a lot within his first three years, not least, building a great team of people. I could see that PIO had the potential to be the most disruptive pharma service company in the next 5 years and I still believe that
What do you like to do outside of work / what are your hobbies? I used to play squash before old age got the better of me. I like to cook, it relaxes me and keeps my wife happy! We recently bought a property in Italy which is a 3 year renovation project which is very exciting and enjoyable
Non-Executive Director
Tell us something about yourself I’m super competitive, particularly when it comes to playing games with my teenage daughters.
Tell us about your professional background Over the past 20+ years, I’ve spent time on both the client and service provider side of the pharmaceutical industry. This includes starting and scaling STEM Healthcare in the US and Latin America, which was subsequently sold to UDG Healthcare in 2016. I was Global CEO at STEM for 3+ years and I’m currently responsible for building the Biotech division at Ashfield Huntsworth.
Why PIO It starts with a strong belief in the benefits that our services provide clients and ultimately patients. This is delivered by a very talented group of people with an entrepreneurial, “can do” spirit. It’s an exciting place to be!
What do you like to do outside of work / what are your hobbies?While I enjoy all things outdoors, I’m happiest working on the farm or boating on the Chesapeake Bay.
Non-executive Chairman
Tell us something about yourself I’m curious, energetic, positive; it drives my kids mad.
Tell us about your professional background I’m best working with people, who have the ambition and humility to do new things differently.
Why PIO I love working with market disrupters and amazing teams…PIO ticks both those boxes!
What do you like to do outside of work / what are your hobbies?Family, sport, travel and friends, I wish the days were longer to fit them all in.
Chief Commercial Officer
Tell us something about yourself TBD
Tell us about your professional background I’ve worked in pharma for >20 years. 13 years in house with Novartis & Sanofi in various sales and marketing leadership roles
I was then lucky enough to spend 7 years with STEM Healthcare where I worked with 29/30 top Pharma and many Biotechs to help them better execute vs. their defined brand / medical strategies. Within STEM initially led the UK, then Europe and finally was promoted to Chief Operating Officer. Before joining PIO I spent a very enjoyable 18 months with Pharmaspectra building out their global organisation, which included the launch of the Japan office, bolstering Europe and scaling the US team.
Why PIO I joined PIO as I believe that the organisation is driving a paradigm shift in regard to online engagement in Pharma. Being a part of that journey is a real privilege.
What do you like to do outside of work / what are your hobbies?My 2 girls take up most of my spare time, both are keen sports ladies and socialites – my second job is a taxi driver for teenagers. When I do get the chance for some free time I love to run locally in the Surrey Hills & I’m also a keen golfer.
Director, Global Head of Operations
Tell us something about yourself I’m on of the Associate Directors at PIO, and Client Services Lead. When not working I’ll mostly be found running around after my 7 month old son.
Tell us about your professional background I started my career at GSK in sales and marketing, before moving to an integrated network agency. From there I’ve worked in SEO and performance in healthcare for over 10 years, and was part of the PIO founding team.
Why PIO I’ve worked with our CEO Matt for almost 10 years, and knew PIO was always an ambition of his. When the opportunity arose, I jumped at the chance to be part of the founding team looking to redefine performance in healthcare.
What do you like to do outside of work / what are your hobbies?
I am a keen cyclist, and love to spend most weekends exploring the lanes and hills of the Buckinghamshire area. I also haven’t grown up much, and enjoy completing a Lego set when I get the chance. Not that my son let’s that happen much…
Director, Global Head of SEO
Tell us something about yourself Siobs for short, rosé drinker and animal lover.
Tell us about your professional background 10 years experience working in SEO across some of the UK’s largest household brands, extensive experience in international SEO and delivering global SEO strategies. Previous SEO lead of designer fashion brand AllSaints.
Why PIO With a career spent working in various different agencies, I wanted something a little different and it was an exciting opportunity to join performance-io from the early days and help craft a high-performing team to help us redefine SEO in healthcare.
What do you like to do outside of work / what are your hobbies? Music lover, surgically attached to headphones most of the time. Avid video gamer, keen socialiser and teller of bad jokes.
Associate Director, Head of Animal Health
Tell us something about yourself I can usually be found either cuddling a cute dog, or stalking after one. With this in mind I’m sometimes late (please don’t hold it against me, I try to be worth the wait!) I’m future oriented, strategically minded and like to play.
Tell us about your professional background I’m a vet by training, and still dabble in practice, but have spent the last 12 years in animal health sales and marketing across all sectors including pharma and retail.
Why PIO The agile nature of the business and challenger mindset were a huge draw for me, the chance to really change the way brands interact with their customers for the benefit of people and their animals sealed it.
What do you like to do outside of work / what are your hobbies? I love to travel, ride my horse Freckles on the beach (at sunrise is my favourite), go for long dog walks in the countryside and eat pub lunches.
Director, Global Client Relationship Development
Tell us something about yourself I’ve got tons of energy and am super competitive when it comes to any sort of sport. Love spending time with my twin sister and visiting the other sister over in Cyprus
Tell us about your professional background After spending some time in the R&D lab I realised that wasn’t for me… I started my more commercial career at STEM Healthcare and later moved to Putnam Associates as a Strategy Consultant.
Why PIO The energy, ambition and vision at PIO is super exciting and is exactly what the healthcare industry needs… a bit of a shake up!
What do you like to do outside of work / what are your hobbies?Happiest when on the football pitch or at my local Crossfit gym… also spend an unruly amount of time at my local coffee shops around south west london. Having grown up in a Greek Restaurant, I’m also well versed in smashing plates and Greek dancing (conforming to all possible stereotypes…)
Head of Product
Tell us something about yourself Im Portuguese but grew up in South Africa, I definitely have a bit of a Saffa accent. My mother is originally from Mozambique so Im mad for seafood and all things spicy. I live in Chobham Surrey and love living in the country vibe whilst still being close to London. I do yoga, meditation, watersports, and am very into health and fitness. I have 3 crazy kids, a 6-year-old and 2-year-old b/g twins that keep me on my toes. My household is busy and very colourful.
Tell us about your professional background Here at PIO, I’m one of the founding members and Head of Product and R&D, a role that is incredibly exciting and busy. I have been working in the digital marketing and performance space for over 15 years. I have previously worked at big agencies like Digitas LBi, smaller start-up turn mid-size agencies, as well as client-side roles, such as at eBay as part of the advertising team. Prior to performance io, I was Head of Product for Search Unlimited, part of the Unlimited Group, where I worked with Matt (the Bossman) and some of our original PIO founding team. <3
Why PIO We are an awesome bunch of PIOneers, that really get performance in the health-tech space. Our team is passionate, professional, very hard working and we endeavour to always deliver on our promise to redefine online performance in health, whilst delivering excellent results.
What do you like to do outside of work / what are your hobbies? I like to cook, especially Portuguese cooking (thanks Vovo). I do yoga, I (try) to meditate and I love all watersports. My troop of rascals at home keep me well busy too, so the hobbies listed are more a list of what I’d LIKE to be doing but just don’t have the time for. lol
VP of Customer Relationship Development, North America
Tell us something about yourself I am obsessed with disrupting the status quo. With a passion for leading global women’s leadership initiatives, it is with great pride I am able to contribute to PIO’s hugle impressive global leadership team, which is comprised of 70% female and for the broader org is over 60%. Not your typical stats for a tech organization…
Tell us about your professional background I have worked in pharma for over 15 years with GSK, US. Working across different areas of business improvement and sales leadership, and most recently spending the last 3+ years as the US Marketing Strategy & Ops lead and then moving to digital marketing to drive innovation, customer centricity and performance.
Why PIO The vision and ambitions that PIO has for shifting the paradigm within performance based marketing and the impact that is making on the industry, and more importantly patients is a voyage I am privileged to be a part of.
What do you like to do outside of work / what are your hobbies? I can mainly be found cheering my kids on at a horse show or on the baseball diamond. If I get some time in between, I’ll be drifting away on a boat somewhere, trying to get lost at sea for a bit.
If you have any questions about us, or want to reach us, please do not hesitate to contact us or send us an email. hello@performance-io.com
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