These days, it’s more important than ever for companies to have an online presence in order to build brand awareness and trust, improve reputation, provide valuable information, and drive sales and enquiries. To reap these benefits, however, it’s essential that a company is visible in the results for common search terms.
Despite the population’s increasing reliance on search engines and websites as a source of information, many pharmaceutical brands do not harness the power of online marketing. This is often due to a lack of understanding of search engine optimisation (SEO) or uncertainty about how to optimise their web presence whilst remaining compliant in their highly regulated industry.
Having a solid online presence is particularly important for pharmaceutical companies due to health care professionals’ (HCPs) increasing use of search engines as a source of information.
Physicians spend twice as much time using online resources compared to print
On average, HCPs perform 6 professional searches a day
Only 17% of physicians searched using terms related to pharmaceutical manufacturers
46% of physicians search for symptom based keywords
84% of physicians search for condition related keywords
When consumers want health information, the first place they turn is to a search engine like Google, Yahoo or MSN/Bing. Seeking healthcare information is one of the most common online activities among internet users of all ages. Healthcare search engine optimisation (SEO) is key to reaching these users.
Because so many people seek healthcare information on the internet, there is a significant opportunity for organisations that employ SEO strategies to reach their target audiences. Organisations that cannot be found on search engines are neglecting a huge opportunity to connect with the very people who need them most.
Whether you’re a hospital, local clinic, non-profit organisation, speciality medical practitioner, or a company serving the medical or pharmaceutical industries, if you’re in the business of healthcare, your target audiences must be able to find you online.
performance-io specialises in working with medical professionals and healthcare organisations of all types in order to identify the unique areas of relevant healthcare terminology that are the most effective to target with healthcare SEO. We guide you through a structured SEO process designed to maximise results and ROI, including:
defining your campaign goals and assessing level of competition, site structure, strategic key terms and baseline performance.
optimisation of site pages and application of professional best practices for SEO.
Monitoring and reporting of site performance, along with informed recommendations and ROI assessment.
We also understand that the end goal of any SEO campaign is not merely to get visitors to your website, but to convert those visits into actionable goals for your organisation. Whether your goals are to increase your roster of patients, number of procedures, or improve sales or donations, we strive to ensure that your SEO campaign produces measurable results that facilitate your business goals.
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