The prescription for getting healthcare SEO right

March 10, 2023

The basic principles of search engine optimisation (SEO) can be applied to any vertical and still achieve incremental growth. Well, not exactly and it depends. Better still vertical SEO is important if you want to understand the sector and online playing field. What is vertical SEO? Wikipedia states that “A vertical search engine is distinct

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What did we learn in 2022? A look at SEO trends

March 10, 2023

In 2022, we saw a lot of shake up in the SEO industry with changes to Google ranking algorithms and SEO tool updates. In this blog we take a quick look at some of our learnings and relevant SEO trends from 2022. 1. The use of artificial intelligence (AI) in SEO content The SEO community

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Bringing performance marketing into pharma

March 25, 2020

Where does nearly every single one of your audiences go when they need information? They Google it. As Matt Lowe, CEO of performance.io, the industry’s first specialist online performance agency, notes, “this is a universal behaviour for all of your audiences – healthcare professionals, pharmacists, carers, nurses, patients, and payers”. But Lowe says that for most organisations, their performance and search engine optimisation (SEO) marketing strategy is a “barren desert”. Before we launched performance.io, I hadn’t come across one company in any market that had a congruent, well thought-out, SEO strategy.”

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