When will DIGITAL TRANSFORMATION happen in HEALTHCARE?

performance.io x Shootsta on-demand webinar

Pre-COVID-19, the world of healthcare – including pharmaceuticals – could be seen as slow-moving, risk-averse and shackled by red tape. But in these rapidly-changing times, one thing is clear: businesses must pivot or perish. So when “93% of online experiences begin with a search engine” (Search Engine Journal), the question becomes… Is your organisation ready? WHEN will healthcare prioritise digital transformation in this marketing new world order? 

Background

Matt Lowe, CEO @ performance.io

Join our CEO Matt Lowe and Shootsta VP of EMEA Bazz Deans, as they discuss how content like video is transforming healthcare – and how you can leverage data-driven insights to inform your digital marketing strategy. The 1-hour webinar also features guest speakers Harvey Neve, Head of Digital Transformation at Public Health England and Malik Akhtar, VP of Marketing Procurement at Bayer. 

Key discussion points:

  • How digital transformation is manifesting in healthcare
  • What content brands are creating
  • How to use data-driven insights to inform your marketing

Once you’ve signed up, we’ll email you with a link to the webinar recording (check your junk mail if this doesn’t appear within a few minutes).  

Background

About Shootsta

Shootsta is the world’s first subscription-based video production platform. They’ve disrupted the video industry with their scalable video solution – comprising a purpose-built Shootsta Kit, creative training, cloud-based Shootsta Hub and professional editing – enabling brands everywhere to create high-quality, cost-effective videos, ready to share in 24 hours. Shootsta: video simplified.

On the Blog

Top tips on how to improve your video performance

Video performance is a subject that’s gained traction in recent years, mostly with a focus on analytics. However, in this blog post, we don’t just want to cover reporting – we want to deep-dive into how to improve video performance, start to finish. According to HubSpot, 85% of businesses are using video for marketing in 2020, so it’s timely to revisit end-to-end video performance and how to do it well – specifically for YouTube and Google search – so you can win at video.